CITIZENS FOR AFFORDABLE RATES SLAMS ALBANY SPECIAL INTERESTS FOR IGNORING ROOT CAUSES OF AFFORDABILITY CRISIS

Campaign Urges Leaders to Tackle Fraud and Abuse That Are Driving Up Consumer Costs

NEW YORK – Citizens for Affordable Rates (CAR), a coalition of consumers and advocates, today launched its second television ad, “Stop the Fraud,” taking aim at Albany special interests for standing in the way of common-sense reforms that would lower costs for everyday New Yorkers. The ad is part of CAR’s ongoing $1 million multi-platform campaign to expose policy failures and demand real solutions to New York’s affordability crisis.

As New Yorkers struggle with rising bills – from groceries to insurance to rent — special interests and their allies in Albany are ignoring major cost drivers: staged crashes, rampant fraud, legal abuse by billboard lawyers, and outdated regulations that benefit the few at the expense of everyone else. “Stop the Fraud” urges elected officials to stop playing politics and start solving problems that impact millions of New Yorkers.

Multi-Platform Reach to Engage New Yorkers Statewide

The ad’s comprehensive media placements strategically target New Yorkers across various platforms, maximizing reach and impact. Key placements include:

Meta – Driving awareness and engagement through targeted Facebook and Instagram placements.
Newsletters – Reaching politically engaged New Yorkers through one of the state’s top political news aggregators.
YouTube – High-impact pre-roll video to users on the largest video platform.
Connected TV (CTV/OTT) – Engaging streaming audiences across services like Hulu, Roku, Peacock, and Apple TV.
Premium Pre-Roll – Non-skippable placements in brand-safe environments to maximize attention.
Spot Buys on Cable News – Strategic ad placements on Spectrum News, CNN, FOX, and MSNBC to reach informed and engaged viewers.

Ad Script

The cost of living is out of control in New York.

Everything — housing, groceries, even your car — costs more.

And sky-high insurance costs are making it worse.

And while we struggle, Albany passed a budget focused on protecting special interests.

Nothing to lower your costs.

You see, a handful of billboard lawyers are exploiting a broken system —

filing fake accident claims and raking in millions.

Tell Albany: Regulate the billboard lawyers. Stop the fraud. Lower the rates.

Watch the ad here.

About Citizens for Affordable Rates (CAR)

Citizens for Affordable Rates (CAR) is a growing coalition of citizens, advocates, and organizations dedicated to tackling the root causes of high insurance premiums in New York. Through advocacy, education, and policy reform, CAR is committed to building an affordable and dependable insurance system for all. Learn more at www.citizensforaffordablerates.com

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