Celebrity hairstylist Laurent Dufourg wants to cut ties with his SoHo apartment.
The salon owner best known as “Laurent D” has listed a 2,700-square-foot full-floor unit on Prince Street for $5.3 million, according to a listing that appeared Monday.
The two-bedroom, two-bath unit has exposed brick walls, cast-iron columns and an open floor plan where the living, dining and cooking areas all come together as one. It’s located in a 6-story, five-unit cast-iron co-op near Greene Street close to an Apple Store and a Ralph Lauren boutique whose storefront was recently purchased by the luxury apparel company for $132 million.
Dufourg, who has trimmed the coifs of actors such as Gwyneth Paltrow, Uma Thurman and Johnny Depp, according to movie database IMDB, could make a slight profit if the co-op unit trades at his preferred price. Indeed, in 2013 Dufourg and his wife, Fabienne, paid $4.4 million for the apartment, according to the city register.
A native of Biarritz, France, Dufourg trained in Paris before scoring his first major break by styling actress Brigitte Bardot, based on news reports. In 1979 Dufourg relocated from Spain to Los Angeles, where he created the Salon Privé chain for which he became known. A long list of bold-faced big-screen and small-screen clients followed; Dufourg apparently styled every actor on the soapy TV drama Melrose Place.
Dufourg’s first New York City salon, inside Lower Manhattan’s SoHo Grand hotel, appears to have begun welcoming customers in the early 2000s. In 2015 it was joined by another outpost at the Plaza District’s Sherry-Netherland hotel, though Dufourg, who is now retired and living in California, hasn’t operated any salons in the city for several years.
Dufourg also created eco-friendly Privé hair care products — goji berries, pomegranate and bamboo have all been ingredients — before selling the shampoo, conditioner and moisturizer line to Procter & Gamble in 2000. But Dufourg bought back the rights to the line in 2007, according to news clips, before unloading the company to a different buyer, Digital Hair Partners, in 2018.
“Do good for the world and feel good about the change you create,” is the motto of the women-led Digital Hair Partners, whose Washington-state-manufactured products are gluten-free, not tested on animals and delivered in recyclable packages, its website says.
“SoHo is still one of the hippest neighborhoods in New York,” said Patrick Ben-Hayoun, the agent with Douglas Elliman marketing the co-op, who added he has been heartened by the recent increase in overall sales as measured by contract-signings. “Things are picking up.”
