NewYorkToday

How Italy Plans to Turn Food Culture into a Competitive Advantage

With over 16 billion euros mobilized for the primary sector and agri-food export that has touched the historical record of 72.5 billion, Italy consolidates itself as a global superpower of food. In this exclusive interview, Minister Lollobrigida analyses the concrete results of a precise political choice: to put agriculture and food sovereignty at the centre […]

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Italy on Madison celebrates Italian cuisine in New York: breakfast, lunch and social aperitif at ITA Townhouse

The second day of Italy on Madison celebrates Italian cuisine in New York and transforms Madison Avenue’s Italian Townhouse into an immersive journey between tastings, culinary storytelling and contemporary lifestyle events. The 14th May programme focuses on Italian food and wine heritage through experiences capable of recounting tradition, conviviviality and innovation in an international way.

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Italy on Madison, beauty and design protagonists of the first day in New York

On Tuesday, May 13th the doors of Italy on Madison were opened in New York, the format promoted by the Italian Trade Agency in the spaces of the IT Townhouse on Madison Avenue and dedicated to the valorization of Italian excellence in the United States. The initiative, which brings together over two hundred Italian brands,

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